Selling involves much more than writing down orders. It is a trade you need to learn to master. Good selling requires a healthy fundamental attitude, tactics, technique and commercial innovation. Just as anything else, the selling trade is subject to change. In addition, sales is part of a complete process during which several phases are being completed. All these steps involve people. The BOS approach is geared towards the development of employees by using their full potential, creating involvement and stimulating self-development. That will increase both results and staff motivation. As a specialized training company BOS creates cohesion within companies. The end-results? Clear propositions, professional sales consultants, efficient business processes, satisfied customers and a higher turnover.