Essent has asked BOS to carry out a securing process at its new distribution channel; the Media Markt shop floor. Experienced Mystery Shoppers will critically evaluate the performance of sales executives and sales managers.
During the last months, Media Market sales executives, sales managers and Essent account managers have been trained in successfully cross-selling on the Media Markt shop floor. An important component in correctly securing the developed knowledge and skills is the execution of a Mystery Shopping scheme.
Alle Media Markt branches will be visited over the next few weeks by experienced mystery shoppers. On the basis of their reports the programs will be developed further. In addition, a review will take place in order to establish how the effects of the eduational investements can be optimized even more.
Ermelo, May 2015